Display device



March 5, 1929. 'G. F. EGAN 1,704,561-

DI SPLAY DEVICE Filed July 14, 1925 Patented Mar. -5, 1929.

om n srATEs P ATENT 1 GEORGE-F. EGAN, F JERSEY ITY, NEW JERSEY.

DISPLAY DEVICE.

Application filed. July 14, 1925. Serial No. 43,548.

The present invention relates to improvements. in display devices and has for an ob-. ject to provide an improved holder of 1neX-. pensive form for use upon storecounters,

; shelves, and in display windows, wherein a card or tag may be displayed clearly without intruding too much upon the display of goods;

7 Other objects of the invention are toreduce the size and form of display devices.

to provide a sheet metal article which may be.

stamped and set up at small expense to pro vide devices of this character which admit of being packed closely together for minimum cost in transportation, and to provide devices that lend themselves readily to the grasping and support of cards or tags, this device being stable'in use-and not aptto topple overor upset as this is always unsightly and de-,

tracts materially from the effect of display. With the foregoing and other objectsv in view, the invention will be more fully'described hereinafter and will be more particularly pointed out in the claim appended hereto.

In the drawingsywherein like symbols re for to like or corresponding parts throughout the seveal views:

Figure 1 is a perspective view of one form of device with a price card therein;

Figure 2 is a front view of the same;

Figure 3 is a side view with the price tag in the device;

Figures 4, 5 and 6 are perspective views showing slightly changed constructions of a modified form ofmy invention;

Figures 7 and 8 are further perspective views showing related structures: containing further modifications Figure 9 is a perspective view showing an other modification;

Figure 10 is a perspective view of a still further modified form; and I Figures lland 12 are respectively fragmentary perspective and edge views of a still further modified form of my invention.

Referring to Figures 1, 2 and'3 the device is shown as made from a body portion 13,

which, in this, instance is a substantially rec tangular piece of sheet metal possessing, adegree of malleability or resiliency and from the upper and lower portions of which are] cut the substantially triangular tongues 1% and 15. Both tongues are truncated and upper tongue 14 is cut fromthe upper edge ofthe body downwardly upon divergent lines 15.?

making thetonguesmaller at the top than at I the base line 16 where itmerg s with the centralbody portion of; the sheet metal forming I a hingejoint therewith and giving. an area of relatively'lon'gpurchase to the price card 17' which is intended to be supported substantially on this hinge joint andwhich. is held between the two prongs 18 ofthe sheet metal at the opposite sides of the tongue 14.- These prongs may also be bent-backabout an im-v agi nary line co-incidental with the hinge line 16. In other words, the tongue is bent in one direction and the prongs in theother so as to form a trough in which to receive the price card. and the resiliency inherent in the metal will cause the prongsandtongue to come together upon opposite faces of the card and hold-the same against any rocking or edge:

wise movement.

. Thebottom tongue is of-the samegeneralshape as the upper tongue 1a except that its connecting or hinge line 19 is-at the minimum breadth o-fthe tongue andthe lines 20 are 'con I tained or may be set upv on a shelf or' counter or othersuitable place.

. Referring to Figure l, the body portion 22 of; the sheet metal article is shown bent on a transverse line 23 so that themajor part 2 L lies in a substantially horizontal plane and a shelf or other support, or be inserted between two surfaces. The bent up part is shown as disposedbackwardly at an angle to the part 24 and in this upstanding part tongues 25 and prongs 26 are shown as cut.

The tongue25 is shown as a truncated triangle and the base line is shownas larger so as to receive and support a card throughout an extended lower edge. a y

In Figure 5 the arrangement is very similar and identical parts are referred to, by like reference characters. In this ease thecorners of the prongs 26 are. cut off on diagonal lines ndica ed, a 2 5. 9 a n ddite the ap earan 95 may rest through an extended. surface upon of the article and provide a smoother edge to the thumb or finger as thls part is engaged 1n the bending of the prongs 26 back and forth.

In Figure 6 the parts are also substantially the same except for the fact thatan additional fold 28 of the body material ismade about.

7 sides, in orderto' reach the toppled over display device to restore it to proper position it is oftentimes necessary to remove goods and replace such goods. 1th a substantial base such as s provided in the ClEVlCQ'SllOWD 1n Figure 6 cards of large size may be placed in the holder without fear of upsetting. More over, the forward free edge 30 of the overlapping part 28 engages against the rear wall substantially coincidcntwith the plane of of the upright tag holder portion and rein-' forces and strengthens this against back bending in the direction of inclination. This also admits of placinga heavier card therein.

- In Figure 7 the body portion 31 is upstanding and is supported upon the base portion 32,

and in addition there is a top portion 33. The base portion 32 will preferab-lybe inclinedupwardly and will also be'pre'ferably inclined downwardly at its rear so as to be more easily inserted on a shelf andso as to be more firmly clamped to the shelf or other support. The parts 32 and 33 form in efiect a clamp to be inserted over the edge of a shelf or'other support. The parts are, of course,

spread, out to admit of this and they will hug the shelf and prevent accidental dislodgment. Of course, the device may be pulled off by the direct'a 'jplication of force. The card in this instance is held in the two elongated tongues 34 out out along parallel side lines and hinging. asindieated at 35 at substantially the lower edge of theupright part. The top ends of these tongues are'cut from metal lying the top part 33 and the tongues are bent slight 1y outwardlyfrom the plane of the upright 3 part. Thusan elongated'support is not needed butthe card is'held at two points near its opposite edges and no tilting orcanting may occur. This form of device may, if desired, be placed on an article of merchandise. 2

In Figure 8 there are also clamp parts 32 and 33 with the rear edges of the upper part rounded as indicated at 36 for the purpose of facilitating the insertion of the device on a shelf and for the purpose of facilitating the prying of the part 82. also provided with the two upright tongues 37 .which, in this instance, are cut from the rep motest edge portions ofthe upright member thus making it necessary for one incision only at each side, the tongue being bent then from material between the incision and the edge Difficulty is encountered The upright part is of the upright part. By having the tongues 37 of rather narrow width the fact that the support is removed at the'edges of the device is not material and does not unfavorably affect the strength of the device.

in Figure 9 the sheet metal upright part 31 is also bent back and is supported upon the base part 8s. In this instance an elon gated triangular tongue 39 is provided having the rounded tip 40 to facilitate prying the tongue out and inserting the card in place. The tongue is also substantially triangular and it is a smaller base line than someofthe otherltongues but adequate to support certain types of cards while holding the card through a greater area as to height.

Figure 10 is very similar to Figure 6'except that the tongue 41'is of less width and greater length and the device is larger in every respect being adapted for the support of heavier cards. Also the geater length of the tongue 41 and the prongs 26 aids to support a much higher card andthe corner portions are left in thisdevice so as to support the larger card throughout a substantial area. The base part 24 and overlapped portion '28 are the sameas in Figure 6 except of larger size.

Coming now to Figures. 11 and :12, these figures show a device'similar in all respects 'to Figure 10 except that the base part 24 is provided with an interlocking tongue 42 adapted to enter the slit 43 made at an appropriate point in the overlapping portion 28. The tongue is preferably triangular and similar to the tongue heretofore referred to parts down together and also holds the perforations 44 in alinement, these perforations being for the purpese of receiving a nail, screw or other fastening to prevent movement or upsetting of the device. I

The forms of device shown in Figures 4, 5, 6, 9 and 10 may also, if desired, be provided with perforations, as 44.

The forms of device illustrated in Figures 5, 6, 9, 10 and 11 may, like the form of device shown in Figure 4', be placed on a shelfv or other support or be inserted between two surfaces. 7

It is obvious that various changes and modifications may be made inthe details of construction and assign of the above specifically described embodiments of this invention without departing from the spirit. thereof. i

W hat is claimed is A display device comprising a thin, flat sheetbody of resilient materialhaving upper and lower portions divided by diagonal incision lines" in the central tongues and lat eral prongs, the incision lines in the upper portion of the sheet body diverging downwardly to approximately the'centrztl portion of the body and providing an elongated base for the tongue, the incision lines opening through the upper edge of the body in relatively close relation and providing the'adjacent prongs With pointed free corner portions adjacentthe tongue to receive the card and provide elongated top edges for grasping the card; the lower portion of the device having diagonal incisions extending frornm remote points in the lower edge upwardly and eonvergently to the central portion of the device whereby to provide a central easel tongue and lateral foot prongs. 

